2024-11-11
Cinode Highlights Consid and Peter Hellgren
Cinode, one of Sweden's leading consultancy platforms, recently published an in-depth interview with Consid’s CEO, Peter Hellgren. In the interview, Peter shares the challenges, visions, and goals that have guided him and Henrik Sandell in building Consid into what it is today.
– When we started Consid, our vision was quite simple – to create a company where we would want to work ourselves. We wanted to build a place combining high quality and a positive work environment. This has been our compass from day one. Over time, as we’ve grown and become a global player, that vision has evolved, but at its core, it’s still about creating meaningful work and a place where people can thrive and grow, Peter Hellgren told Cinode.
Later in the interview, Hellgren discusses one of the greatest challenges he and Consid have faced over the past 24 years: the pandemic, and how Consid chose to address it.
– While other companies had to cut back, we chose the opposite approach and continued to hire. It was a risk, but we believed in our strategy and our culture, and it paid off.
Consid’s international expansion was one such payoff, with Norway being the first destination, soon followed by Denmark, Germany, Poland, and Finland. A key motivation for venturing beyond Sweden’s borders was to test their proven model in a completely new culture.
– Our international strategy is about taking what makes us successful in Sweden – our culture and strong growth strategy – and adapting it to new markets. The challenge lies in managing cultural differences while preserving the Consid spirit. But that’s also what makes the expansion so exciting.
