2024-12-19
Consid’s Nearshore Model Highlighted in German Magazine
In November, Consid was named Newcomer of the Year in Germany by Business Sweden, the Swedish Embassy, and the Chamber of Commerce. Now, this achievement and the company’s innovative mixed-team approach are featured in the Schwedische Handelskammer magazine.
The article, which includes an interview with Lars Napret, Consid’s Regional Manager for Northern Germany, begins by outlining the challenges faced by the German business sector. It notes that accelerating innovation cycles, increasingly complex customer demands, advancements in AI, and mounting technological pressure are placing significant demands on German companies. Many have responded by adopting various nearshore solutions, primarily focusing on cost-saving measures.
“Unfortunately, hidden costs are often underestimated when implementing nearshore solutions. Frictions arise from language barriers, cultural differences, and time zone disparities, to name just a few prominent examples,” the article explains.
Consid’s nearshore model, built on Swedish consultants, eliminates these challenges entirely—bridging linguistic, cultural, and time zone gaps. According to Lars Napret, this makes Sweden a highly attractive nearshore alternative.
“Most buyers and decision-makers likely don’t see Sweden as an obvious choice. However, Swedes are renowned for their exceptional expertise in innovative fields such as digitalization, sustainability, and Industry 4.0.”
The article highlights that Swedes rank among the most bilingual populations globally, are highly regarded for their innovative capabilities, and foster a thriving ecosystem for tech entrepreneurship.
“Swedish companies are characterized by streamlined structures and a ‘hands-on’ mentality that encourages agile and quality-driven collaborations. This business culture, combined with innovative strength and digital competence, provides German companies with significant opportunities—not only through cost-effective solutions but also through a favorable Swedish krona,” the article notes.
Lars Napret emphasizes that in times of high innovation demands paired with tight budgets, Sweden offers an excellent alternative for Germany’s tech-thirsty business landscape.
Nearshore Collaboration and Mixed Team Delivery
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