2024-10-03
From Brand Book to Playful App – Consid Nominated for Content Award
One of Consid's teams in Borås has been nominated for the Swedish Content Awards for their innovative internal communication solution. With the application "Speedbingo," developed for Speed Group, they have successfully integrated brand strategy into a game that engages and educates employees in a novel way.
Nominations continue to pour in over Consid. The IT-company’s team from Borås, with their product for Speed Group, has been nominated for the Swedish Content Awards in the internal communication category.
– It’s, of course, fantastic that we’ve been nominated. Delivering work that achieves results is always important. Testing how it stands up against others’ work is an additional piece of the puzzle in measuring the value we bring to companies and organizations, says Stefan Wiklund, project leader and brand strategist at Consid.
The nominated submission is a mobile web app with a playful, illustrated design – Speedbingo. The app is built on extensive work done on Speed Group’s internal brand and an update of the company’s brand book. When the brand book was set to be launched, Consid’s project team decided to do it in a unique way.
– Instead of a traditional book launch that would quickly be forgotten, we wanted to do something different, something that would leave a lasting impression. So, we developed a strategy that felt more like a journey, says Stefan Wiklund.
The project team’s idea was Speedbingo – a game with nine tiles, each containing different tasks that all Speed Group employees could participate in. The tasks ranged from greeting a colleague they had never spoken to before to understanding Speed’s business idea, mission, and vision.
– Every task was closely tied to the brand book. The goal was to introduce Speed’s brand in a light-hearted, playful way. To spread internal information while also deepening the understanding of who Speed is, what they do, and why they do it, says Anna-Maria Ivstedt, art director at Consid.
The first Speedbingo tile was available for three weeks, and participation was high from the start. To motivate employees further, prizes were raffled among those who participated. Speedbingo has become a recurring activity, with new games being released continuously.
– Having worked together for many years, we have a strong understanding of both the brand and the organization. When we had the opportunity to be part of this new brand journey, our knowledge and commitment to the important aspects of corporate success deepened – from finding the right culture to getting everyone at Speed to sail in the same direction, says Stefan Wiklund.
He adds:
– The collaboration is marked by a high level of trust from both sides, creating room to develop truly great solutions that also have a strong, lasting impact.
