2024-09-02
New Head of Communications at Consid – 24 Year Old Anna Edstedt
Anna Edstedt has been appointed as Consid's youngest Head of Department at the age of 24 and will lead the company's communications team. This achievement also makes her one of the youngest communications directors in Sweden at a company with over 1,500 employees. In addition to this, she takes on the role of Deputy Brand Manager while maintaining her responsibilities as Partner Manager.
-It’s a broad portfolio, but one that is fully manageable. I am convinced that the combination of these different responsibilities will strengthen us at all levels. Bringing our external communication closer to our partnerships and business units is something I have focused on over the past year, and we have already seen positive results,” says Anna Edstedt.
Connecting these areas brings many advantages.
-By creating closer ties between these areas, we can communicate everything Consid produces more effectively. When communication is closer to the expertise within our business units, we can highlight our offerings more powerfully and accessibly. Additionally, the increased proximity between business units and communication enhances opportunities for collaboration with customers and partners.
A Clear Vision for the Future
Anna, who has a background in journalism and project management, was recruited to the communications team in the fall of 2022. Since then, she has spearheaded their equality initiative, Q by Consid, which has received multiple nominations and awards. She has also been nominated for the Nordic Women in Tech Awards, which celebrate outstanding achievements by professionals in the tech industry over the past year. Much has changed at the company since then.
-Since I joined Consid, we have transformed from a large Swedish company to a multinational player with all of Northern Europe as our arena. This has meant adjustments for many, and in communications, we have had to reevaluate how we work, which has been challenging but has also opened up new opportunities, says Anna, sharing her future vision for communication.
-Now that we operate in six national markets as well as internationally, there are great opportunities to synchronize our efforts, both in terms of delivery and communication. This will be one of the major projects we will focus on this fall.
A Young Team
On the communications side of the marketing team, which consists of four people, the majority have a background in journalism. The team is responsible for Consid’s external communication, including everything from news releases and press statements to website content and the company’s podcasts.
-Even though we are a small team, we achieve an incredible amount. We have found the perfect mix of working like a brand agency and a news editorial team. It’s an incredibly talented team, and I am truly honored to work with them every day.
Anna emphasizes Consid’s mix of seniority and the new generation.
-We are a young and dynamic marketing department, where all of us have grown up with mobile phones in our hands and social media as our meeting place. Combined with the wide range of expertise, backgrounds, and extensive experience within Consid’s Business Lines, sales department, and executive team, this gives us a unique ability to adapt quickly to changes while maintaining high quality in everything we do. This is crucial when working with digitalization and new technologies that are constantly evolving.
Much More to Achieve
In addition to their technical skills and adaptability, Anna highlights the team’s ability to work closely together.
-We have a strong team spirit and a culture of supporting each other, which is one of our greatest strengths. This cohesion allows us to take on large projects and deliver results that exceed expectations. We see every challenge as an opportunity to grow, both individually and as a team, and that is something I am really proud of.
Finally, Anna reflects on the future of the team.
-We have only scratched the surface of what we can achieve. I look forward to continuing to develop our work, exploring new creative avenues, and further strengthening Consid’s position in the market. With the dynamic and energy that exists in the team, I am confident that we have an exciting journey ahead of us.
