2025-04-23
Over a Thousand Swedes Joined QR Hunt
More than 1,100 people participated during the Easter break in a nationwide egg hunt featuring QR codes, where each scanned code contributed to creating a safer digital environment for children. The campaign, organized by tech company Consid in collaboration with Save the Children, resulted in SEK 30,000 being raised to support the organization's efforts to protect children online.
Between April 14 and 22, Easter eggs (QR codes) were hidden in over 40 Swedish cities—from urban centers to wooded areas—where families and young people could find and scan them using their mobile phones. For every scan, 1 SEK was donated to Save the Children’s initiative to combat online bullying, harassment, and abuse.
– The fact that over a thousand people came together to do something fun while contributing to an important cause shows that technology can be a force for good, said Peter Hellgren, CEO of Consid.
Participation in the event was completely free, and all that was needed was a mobile phone. The game was developed by Consid’s consultants, who created an easy-to-use mobile experience.
The first prize, a weekend for two at the gaming festival Glitched, was awarded to Rebecka Färnestav, 18, from Skövde.
– It’s been an amazing experience traveling and discovering new cities, while also having the chance to support Save the Children, said Rebecka.
Rebecka and her boyfriend Alexander completed the egg hunt together, visiting a total of seven cities to collect QR codes.
– We discovered the Easter Egg Hunt when we spotted a QR code in Skövde. After that, we made a map and marked all the nearby cities and QR codes: Skövde, Gothenburg, Lidköping, Trollhättan, Jönköping, Värnamo, and Ljungby. In the end, we skipped all the traditional Easter celebrations and went on a road trip instead! It’s been an incredible experience—I had never visited several of these cities before, said Alexander Sund, 18, from Skövde.
The fundraiser is part of a long-term partnership between Consid and Save the Children, aimed at raising awareness about children’s rights in the digital world, while also equipping adults with the tools to take responsibility.
– Each scan contributed to our work to ensure children’s safety online. The fact that it also encouraged outdoor activity, movement, and joy makes this an initiative we are incredibly proud of, said Emelie Björkwall, Head of Funding and Partnerships at Save the Children.