2024-12-09
Swedish Culture Abroad – Consid Celebrates Lucia in Germany
Swedish heritage has played an important role in Consid’s establishment in Germany. Last week, the company, together with the Swedish Chamber of Commerce in Germany, invited employees and partners to a traditional Lucia celebration at its Hamburg office – an event that was warmly appreciated by all attendees.
On December 5, Consid’s office in Hamburg was filled with light, a Lucia procession, and a sense of Swedish togetherness. The event, co-hosted with the Swedish Chamber of Commerce in Germany, was an opportunity to share Swedish culture while strengthening relationships with clients and partners. The Chamber, which promotes Swedish-German business relations, recognized the Lucia celebration as an excellent occasion to highlight Swedish heritage in a professional and welcoming context.
– This was very well received by both employees and invited guests. A bit of light is definitely needed in the December darkness, says Patrik Hall, CEO of Consid GmbH.
For Consid, which was recently awarded Newcomer of the Year in Germany, its Swedish identity has become a key part of the company’s strategy. This heritage has not only helped build trust with clients but also attracted new talent.
– Germans, in general, have a great respect and fascination for Sweden and Scandinavia. We’ve been clear about wanting to establish a Swedish corporate culture here, from how we run the company to maintaining a healthy work-life balance. It’s something that sets us apart from our competitors. Many of our employees are also curious about Sweden – some have even started learning Swedish, says Lars Napret, Regional Manager.
The Lucia celebration was a perfect example of how Swedish culture can bring people together and create unique opportunities for connection – something actively supported by the Swedish Chamber of Commerce in Germany.
What is Lucia?
Lucia is one of Sweden’s most cherished traditions, alongside Midsummer and crayfish parties. Celebrated every year on December 13, this 400-year-old custom brings light and peaceful joy to the winter darkness.
The event features candlelit “Luciatåg” processions, led by Lucia herself, with participants in white gowns singing traditional songs. These processions take place in schools, care homes, churches, offices, and even on national TV. The soft glow of candles and melodic harmonies create a magical atmosphere as Lucia and her followers arrive, breaking the pre-dawn darkness.
Lucia Day, or Saint Lucy’s Day, dates back to the 4th century. It honors Lucia of Syracuse, who, according to legend, brought food to Christians hiding in Roman catacombs, lighting her way with a candlelit wreath.
In Swedish folklore, December 13 was once the year’s longest night, believed to be filled with dark spirits. Lucia, as the bringer of light, symbolizes hope, warmth, and the triumph of light over darkness.
Consid wins prestigious award as Newcomer of the Year in Germany
