Fulfilling the Brand’s Promise of Customer Experiences
Rebecca Börebäck’s experience in Customer Experience and Commerce spans 15 years, with an additional 5 years in e-commerce. Her credentials include serving as CEO at Contentor, Head of After Sales, and Head of Customer Experience at Bygghemma Sverige, as well as CEO of Nordisk e-handel.
– I have consistently worked in companies that place the customer at the center – where customer satisfaction is a key performance indicator. My responsibilities have encompassed building and driving companies, as well as roles where I have had customer experience and satisfaction as the primary focus, explains Rebecca Börebäck, Domain Specialist in CX and Commerce.
Rebecca is now joining Consid and looks forward to assisting companies in creating value through their digital initiatives, while collaborating with the collective expertise present within Consid.
– I aim to be an enabler in making customer journeys a central component of a company’s business and business development. This involves sustainable work that relies on measurable metrics beyond technology. In other words, shifting the focus from which technology should support us to how we, as a company, can maximize the impact through the technology we choose to work with, says Rebecca.
Five quick questions with Rebecca Börebäck
Latest google search?
“Broloppen – a half marathon across the Öresund Bridge.”
Basic tricks for happy customers?
“Keep your promises and be available.”
Which brand inspires you in Customer Experience?
“ESS Group has really cracked the code on how to build loyal customers.”
To keep track of in Commerce?
“The Digital Product Passport Directive.”
