William Rönnholm

We meet William Rönnholm at a modern café near Consid's office on Avenyn in Gothenburg. William is a UX and UI designer who has been at Consid since November 2020. Today, nearly four years into his career, much of his passion lies in educating both colleagues and clients on digital accessibility. Why is accessibility important? How did William’s interest in accessibility develop? What attracted him to Consid? That’s what we’re here to find out.

By working on accessibility, we reduce barriers and promote equality in the digital world.

William Rönnholm, expert in digital accessibility at Consid.

From Trainee to Educator

William Rönnholm had just completed his studies when he applied to Consid through the trainee program offered by Consid Excellerate, the company’s educational platform.

– I had previously heard about Consid from acquaintances. When it was time to start looking for a job, I was immediately drawn to Consid’s core values, which aligned completely with what drives me—entrepreneurship, engagement, and efficiency, William explains, taking a sip of coffee.

After being accepted into the program, his journey into the IT and tech sector began.

– During the trainee program and the years that followed, I worked extensively with UX/UI design for our clients in both the public and private sectors. This gave me a very solid foundation early in my career, which I greatly value.

Today, William educates others on digital accessibility, both internally and externally.

– Digital accessibility is an opportunity to reduce barriers and promote equality in the digital world, and I want to be part of that. It’s also inspiring to work with design and technology that makes a real difference in people’s daily lives while enhancing user experiences and helping organizations meet legal requirements.

In June 2025, a new accessibility law will come into force. It will require the private sector to improve digital accessibility for all users, regardless of the different abilities we have to process information online.

– All private actors need to ensure that their products and services are accessible to people with disabilities. The law targets companies in industries such as e-commerce, banking, transportation, and electronic communications.

What’s the best part of working with accessibility?

– As someone who educates others on accessibility, it’s always rewarding to see clients return to their respective organizations and implement what they’ve learned. It’s a great confirmation that the training sessions are easy to understand and impactful, William says with a broad smile and continues:

– I’m 100 percent committed to everything I do, and I value the importance of collaborating with many talented colleagues. Collaboration is one of the keys to achieving good results. Another important aspect for me as a UX designer is being attentive—understanding the full context of a situation and the stakeholders involved to identify the best way forward.

An illustration of accessibility focusing on digital and physical needs. The image shows a person in a wheelchair using a tablet, surrounded by symbols representing visual impairment, hearing limitations, and universal design.

Why Accessibility and for Whom?

Digital accessibility means that digital services, websites, and applications are designed so that everyone can use them.

– This includes ensuring that people with disabilities can use them without issues. It involves things like ensuring readable text, good contrast levels, and supporting assistive technologies like screen readers.

To create accessible services and products, organizations need to ensure that the necessary expertise exists and that accessibility is integrated throughout the process—from planning to continuous maintenance.

– This will allow organizations to focus on systematically improving accessibility rather than constantly putting out fires.

The biggest challenge clients face when working with accessibility, according to William, is understanding the user’s perspective.

– The greatest challenge is that you can’t fully put yourself in the users’ shoes to truly understand their needs and abilities. It’s challenging to gain real insights into how people with various disabilities interact with digital services and applications daily.

How do you encourage organizations stuck in old habits to embrace new ideas?

– The key is to emphasize the benefits of accessibility, which go far beyond avoiding fines. By working on accessibility, we reduce barriers and promote equality in the digital world. Studies also show that about 15–20 percent of the world’s population lives with some form of disability. That’s a lot of people and a large market that risks being excluded if organizations don’t see the bigger picture regarding the benefits of accessibility.

William believes in just getting started—jump on board and take action.

– Just do it! BUT allow yourself to see it as a learning process where it’s important to take small, continuous steps.

In the future, William hopes that having an accessible website or application will be a given.

– I view the future of accessibility with strong optimism about eliminating digital exclusion and creating a more inclusive society. The coming years will likely be characterized by a combination of stricter requirements, technological innovations, and growing awareness of the value of accessibility—not just as an obligation but as an opportunity for inclusion and business development.

A picture illustrating four different disabilities, on a red background and two computers.

Do you want to discuss possibilities and ideas? Reach out to William.

William Rönnholm

Consultant and accessibility educator

william.ronnholm@consid.se

0704939909