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AD Car Parts

Douglas Lindevall affärsområdesansvarig Communication Consid

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Douglas Lindevall

The market for cars older than three years are dominated by few players. The competition is hard. Read more about ”Love every mile” and what makes AD Car Parts unique.

<h3>Challenge</h3>
<p>The challenge was finding a distinction perceived as unique and at the same time conveying the message about the industry&#8217;s best ”know how”. We wanted to strengthen the image of AD Car Parts and increase awareness.</p>
<h3>Solution</h3>
<p>With the new concept ”Love every mile” we had the opportunity to describe what makes AD Car Parts unique.<span class="Apple-converted-space"> </span></p>
<h3>About AD</h3>
<p>”At AD we have a simple philosophy: people first. Therefore, both technical knowledge and a deeper understanding of what you require are needed. We are a leader in Europe and therefor you always get quick professional help so that you can love every mile, regardless of car and year model.&#8221;</p>


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How AD Car Parts with its new concept "Love every mile" gets the opportunity to describe what makes them unique. Read how we helped them!

AD Car Parts - the brand concept Love every mile - Consid

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<h3 id="vilka-uppgifter">1. What are cookies?</h3>
<p>Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.</p>
<p>For further information, visit <a href="https://www.allaboutcookies.org/">allaboutcookies.org</a>.</p>
<h3 id="hur-uppgifter">2. How do we use cookies?</h3>
<p>Consid AB uses cookies in a range of ways to improve your experience on our website, including:</p>
<ul>
<li>Understanding how you use our website</li>
<li>Remember your preferences such as language etc.</li>
</ul>
<h3 id="hur-anvanda">3. What types of cookies do we use?</h3>
<p>There are a number of different types of cookies, however, our website uses:</p>
<ul>
<li><strong>Statistics</strong> – Consid AB uses these cookies to collect information about the use of the website, such as pages visited, traffic sources, content management, and other website measurements.</li>
<li><strong>Marketing </strong>— Consid AB uses these cookies to collect information about the user your such as your age, gender and interest. Consid AB sometimes shares some limited aspects of this data with third parties for advertising purposes, such as Google. This information may include the user&#8217;s location, search history, YouTube history, and data from websites that work with Google, and it is used to provide aggregated and anonymized insights into user behavior across multiple devices.</li>
</ul>
<p>See the full list of cookies in the <a href="#cookiedekl">cookie declaration</a>.</p>
<h3 id="hur-lagra">4. How to manage cookies</h3>
<p>You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.</p>
<h3 id="cookiedekl">5. Cookie declaration</h3>
<p>Below is a list of the cookies that Consid AB&#8217;s website is using.</p>
<h4>Statistics:</h4>
<ul>
<li><strong>_ga_123:</strong> This cookie has a duration of 1 year and 1 month. It is associated with Google Analytics and is used to distinguish unique users by assigning a randomly generated number to each visitor.</li>
<li><strong>_ga:</strong> This cookie has a duration of 1 year and 1 month and is also associated with Google Analytics. It is used to distinguish unique users and collect information about how they use the website.</li>
<li><strong>imbox:</strong> Stores anonymized visitor information, such as unique visitor ID and timestamps. Used for chat connection and statistics. Duration 30 days.</li>
<li><strong>imboxConsent:</strong> Used when the visitor gives consent. Duration 30 days. imboxDisabled: Set for disabled visitors to hide the widget. Duration 1 year.</li>
<li><strong>imboxInteraction:</strong> Timestamps for the latest interaction, used to display notifications. Duration 30 days.</li>
<li><strong>Hotjar_hjSessionUser:</strong> The Hotjar cookie is set when a user first lands on a page with the Hotjar script. Its purpose is to store the Hotjar user ID, which is unique to that specific website in the browser. This ensures that behavior during subsequent visits to the same website will be attributed to the same user ID. Link to Hotjar <a href="https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code">policy</a>.</li>
<li><strong>Hotjar_hjTLDTest:</strong> At any time, you can withdraw your consent for web analysis by unsubscribing from Hotjar&#8217;s <a href="https://www.hotjar.com/policies/do-not-track/" target="_blank" rel="noopener">website</a>.</li>
</ul>
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<h4>Marketing:</h4>
<ul>
<li><strong>ln_or:</strong> This cookie is stored for 24 hours and is used to track the source of the user&#8217;s visit to the website. It helps analyze and optimize the effectiveness of marketing campaigns for Linkedin.</li>
<li><strong>_fbp:</strong> This cookie has a duration of 3 months and is used by Facebook Pixel to track and optimize Facebook advertising campaigns. It helps measure the effectiveness of advertisements and deliver targeted content to users.</li>
</ul>
<h3 id="marknadsforing">6. Privacy policies of other websites</h3>
<p>The Consid website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.</p>
<h3 id="vilka-rattigheter">7. Changes to our privacy policy</h3>
<p>Consid AB keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25/2 2021.</p>
<h3 id="cookies">8. How to contact us</h3>
<p>If you have any questions about Consid’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.</p>
<p><strong>E-mail us at:</strong> <a href="mailto:info@consid.se">info@consid.se</a></p>
<p><strong>Or write to us:</strong></p>
<p>Consid AB</p>
<p>Lillsjöraden 22,<br />
553 20 Jönköping</p>
<h3 id="cookie-deklaration">9. How to contact the appropriate authority</h3>
<p>Should you wish to report a complaint or if you feel that Consid AB has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.</p>
<p>E-mail: <a href="mailto:imy@imy.se">imy@imy.se</a></p>
<p>Call: +46 (0)8-657 61 00</p>


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