Challenge
”How do we tell our customers that we are 65 years old while creating a deeper sense of our brand?”
Solution
Bertil Sjögren works for Heda in the small community of Hedared outside Borås. When the company turned 65, we decided to make a tribute film to Heda’s oldest employees. “Bertil 91 – A short film about staying in the long run” is a tribute to Bertil, but also a contribution to a highly current social debate about work, age and people’s equal value.
About Heda
Heda manufactures professional building elements, garden walls, retaining walls and ground blocks for houses, properties and gardens. Heda has been shaping quality products for over six decades but since 1952, Heda has evolved into a modern industrial group.
