Made Stickers is the market leader on the Swedish market, in the area of decals for motocross and enduro. The Jönköping based company has grown organically since 2011 and hired a local web agency for the construction and operation of e-commerce and marketing.
Mission
Consid’s main mission was clear: to increase the conversion of both organic and paid traffic to e-commerce. The breakdown meant the assignments:
Management & further development of e-commerce – madestickers.com
Search engine optimization
Search engine advertising
Web analytics & conversion optimization
Solution
Consid’s delivery in this assignment can be divided into two steps:
Step 1
Taking over and reviewing the various components of the assignment
Technical SEO analysis and measures
Audit of measurement systems, event tracking & data hygiene and implementation
Technical analysis of e-commerce
Technical site improvements with a focus on SEO and conversion optimization
UX efforts with conversion search as a goal
Step 2
Revision and optimization of digital marketing work
SEO audit for onpage, offpage and keyword analysis
Establishment of search strategy
Improving Google Ads Campaign Structure, Ads, and Ad Groups
Go from budget limit to ROAS limit for Google ads
SEO content work in close dialogue with customer
Offpage strategy for SEO
Results
Site
Improved user experience with increased conversion focus
Improved pagespeed for mobile by 1130% (from 6 to 74)
Improved pagespeed for desktop at 159 %% (from 37 to 96)
SEO
12% increase in new users via Organic Search with increased pages/session and spend time. (YoY)
11% lower bounce rate on Organic Search (YoY)
Organic placement search on the majority of the customer’s most important keywords
SEM
67% increase in new users via Paid Search with 18% lower CPC (YoY)
678% conversion rate increase for Paid Search (YoY)
44% lower bounce rate via Paid Search (YoY)
