Challenge
NIBE Energy Systems had a clear challenge in building a new web platform – to create a scalable solution which could be used by all the company’s and subsidiaries’ markets in order to be able to communicate uniformly and create a clearer structure in how NIBE communicates on its site. They also wanted to focus more on the customer experience on the website.
As a result, the project together with us largely consisted of creating a scalable platform structure that could be applied to the sites of all countries and subsidiaries, while adaptability to individual countries and markets was of great importance. The project included an upgrade of both external web and interface as well as PIM systems and architecture.
Solution
The solution is called the Small, medium, large concept – a large digital platform structure that, like a branch box, should be able to be jacked into all subsidiaries, and towards all markets and countries. Templates adapted for different sizes can be reused with architecture, interfaces and PIM systems depending on the scope.
The concept includes a SiteVision-based website and a PIM system in inRiver which is linked to the site and focus is on UX with the goal of making it easier for customers to be guided correctly based on the customer’s own unique situation, accommodation and needs.
Result
NIBE are now pleased to have a scalable and well-organized website that is managed globally from the head office in Markaryd. This control has led to a consistent common thread, the right graphic profile and a possibility of adapting to the needs and demand of that particular market.
The Small, medium, large concept has been launched in several markets, including Sweden, Germany and the United Kingdom.
– The collaboration with Consid has been characterized by a common view of strengthening and simplifying the customer experience when you as a consumer enter NIBE’s website. Now it’s time for the next step to roll out the website to other countries in the business area, Magnus Axelsson, Marketing Communications Manager at NIBE Energy Systems says.
About NIBE Energy Systems
NIBE Energy Systems is the Nordic region’s largest manufacturer of energy products for villas and properties. The company is founded in Markaryd, where the head office is still located today, and is the market leader in northern Europe in water heaters and heat pumps. Today, the company is active in 27 countries on five continents and has more than 15,000 employees worldwide.
