final12-1

Daniel Lupzig, Patrik Hall, Lars Napret

Odinwell 

odinwell_paradigm_linked-1

Odinwell_Paradigm_linked (1)

Odinwell has developed a unique and patented optical technology for the development of smart wound care dressings. Consid-owned Paradigm had the opportunity to develop the brand and prepare for this summer's IPO.

skarmavbild-2021-09-29-kl-10-10-21

Skärmavbild 2021-09-29 kl. 10.10.21

<h3>Challenge</h3>
<p>With the date for their IPO quickly approaching, Odinwell asked Paradigm for help with a brand strategy and visual identity. As with all new companies, you need to know who you are and what you represent, before deciding on a voice, core message and identity. Odinwell was not just bringing a unique product to the market, but also a strong vision for how to transform wound care and help millions of people suffering from hard-to-heal wounds. They do, literally, shine a new light on the complex healing process below the barrier of a wound care dressing. This should, somehow, be reflected in how they present themselves.</p>
<h3>Solution</h3>
<p>After a range of workshops Paradigm helped Odinwell set a brand platform, including a big idea and brand values, and create a compelling brand story. This process also gave birth to several ideas for a look and feel of the brand. An idea for a visual identity that draws inspiration from both the wound healing process and Odinwell&#8217;s innovative technology got all thumbs up.</p>
<h3>Result</h3>
<p>With the brand thoroughly defined, content for the web could be developed simultaneously with the visual identity. Extreme close-ups of skin and the fragile, complex healing process in wounds was transformed into an abstract graphic element that highlights what we cannot see with the naked eye. And from the very core of the innovative technology, i.e., fluorescent light in all possible colors, came the inspiration to use gradients and a wide range of colors. The color palette also celebrated the ability to &#8220;see&#8221; with the help of color. To highlight facts and important information, &#8220;The Eye” was created.</p>
<p>The need to improve wound care globally is enormous. Odinwell&#8217;s technology will fill a vital need (void). This &#8220;void&#8221; was illustrated by the missing piece in &#8220;w&#8221; in the logo. Finally, it all came together &#8211; some elements animated &#8211; on the website as well as in a digital sales presentation.<span class="Apple-converted-space"> </span></p>
<h3>About Odinwell</h3>
<p>Odinwell is a Swedish medtech company with a patented optical technology for assessment of covered wounds. They help their partners develop smart wound care dressings and solutions for more accurate wound care management, improving patient and financial outcomes.</p>


Cecilia Backenfall

Ta del av fler referenscase

dsc04294-2

DSC04294-2

Magazine layout featuring various people promoting environmental and community values, including a construction worker, woman in casual wear, and young girl.

hassleholmmiljo_1000x1000px_v54

Magazine Spread Highlighting Environmental Advocates

DeWiz wrist unit being used when making a golf swing.

dewiz-golf-sving

DeWiz-golf-sving

mer_puff_1200x630

MER_Puff_1200x630

Consid-owned Paradigm had the opportunity to develop Odinwell's brand and prepare for the company's IPO in 2021.

Brand develoment for Odinwell before its IPO - Consid

https://cms.consid.net/wp-content/uploads/2021/09/Skarmavbild-2021-09-29-kl.-10.10.21.png

Start

References

Odinwell

Creating digital solutions for the future

Consid

https://cms.consid.net/wp-content/uploads/2020/02/consid.se_logo-2.svg

Happy people in the office, smiling and having a good time. 

happy-people-in-office-2

happy-people-in-office

<h3 id="vilka-uppgifter">1. What are cookies?</h3>
<p>Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.</p>
<p>For further information, visit <a href="https://www.allaboutcookies.org/">allaboutcookies.org</a>.</p>
<h3 id="hur-uppgifter">2. How do we use cookies?</h3>
<p>Consid AB uses cookies in a range of ways to improve your experience on our website, including:</p>
<ul>
<li>Understanding how you use our website</li>
<li>Remember your preferences such as language etc.</li>
</ul>
<h3 id="hur-anvanda">3. What types of cookies do we use?</h3>
<p>There are a number of different types of cookies, however, our website uses:</p>
<ul>
<li><strong>Statistics</strong> – Consid AB uses these cookies to collect information about the use of the website, such as pages visited, traffic sources, content management, and other website measurements.</li>
<li><strong>Marketing </strong>— Consid AB uses these cookies to collect information about the user your such as your age, gender and interest. Consid AB sometimes shares some limited aspects of this data with third parties for advertising purposes, such as Google. This information may include the user&#8217;s location, search history, YouTube history, and data from websites that work with Google, and it is used to provide aggregated and anonymized insights into user behavior across multiple devices.</li>
</ul>
<p>See the full list of cookies in the <a href="#cookiedekl">cookie declaration</a>.</p>
<h3 id="hur-lagra">4. How to manage cookies</h3>
<p>You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.</p>
<h3 id="cookiedekl">5. Cookie declaration</h3>
<p>Below is a list of the cookies that Consid AB&#8217;s website is using.</p>
<h4>Statistics:</h4>
<ul>
<li><strong>_ga_123:</strong> This cookie has a duration of 1 year and 1 month. It is associated with Google Analytics and is used to distinguish unique users by assigning a randomly generated number to each visitor.</li>
<li><strong>_ga:</strong> This cookie has a duration of 1 year and 1 month and is also associated with Google Analytics. It is used to distinguish unique users and collect information about how they use the website.</li>
<li><strong>imbox:</strong> Stores anonymized visitor information, such as unique visitor ID and timestamps. Used for chat connection and statistics. Duration 30 days.</li>
<li><strong>imboxConsent:</strong> Used when the visitor gives consent. Duration 30 days. imboxDisabled: Set for disabled visitors to hide the widget. Duration 1 year.</li>
<li><strong>imboxInteraction:</strong> Timestamps for the latest interaction, used to display notifications. Duration 30 days.</li>
<li><strong>Hotjar_hjSessionUser:</strong> The Hotjar cookie is set when a user first lands on a page with the Hotjar script. Its purpose is to store the Hotjar user ID, which is unique to that specific website in the browser. This ensures that behavior during subsequent visits to the same website will be attributed to the same user ID. Link to Hotjar <a href="https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code">policy</a>.</li>
<li><strong>Hotjar_hjTLDTest:</strong> At any time, you can withdraw your consent for web analysis by unsubscribing from Hotjar&#8217;s <a href="https://www.hotjar.com/policies/do-not-track/" target="_blank" rel="noopener">website</a>.</li>
</ul>
<div class="flex-1 overflow-hidden">
<div class="react-scroll-to-bottom--css-ntije-79elbk h-full">
<div class="react-scroll-to-bottom--css-ntije-1n7m0yu">
<div>
<div class="flex flex-col text-sm pb-9">
<div class="w-full text-token-text-primary" dir="auto" data-testid="conversation-turn-11">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 juice:gap-4 juice:md:gap-6 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]">
<div class="relative flex w-full flex-col agent-turn">
<div class="flex-col gap-1 md:gap-3">
<div class="flex flex-grow flex-col max-w-full"></div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<h4>Marketing:</h4>
<ul>
<li><strong>ln_or:</strong> This cookie is stored for 24 hours and is used to track the source of the user&#8217;s visit to the website. It helps analyze and optimize the effectiveness of marketing campaigns for Linkedin.</li>
<li><strong>_fbp:</strong> This cookie has a duration of 3 months and is used by Facebook Pixel to track and optimize Facebook advertising campaigns. It helps measure the effectiveness of advertisements and deliver targeted content to users.</li>
</ul>
<h3 id="marknadsforing">6. Privacy policies of other websites</h3>
<p>The Consid website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.</p>
<h3 id="vilka-rattigheter">7. Changes to our privacy policy</h3>
<p>Consid AB keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25/2 2021.</p>
<h3 id="cookies">8. How to contact us</h3>
<p>If you have any questions about Consid’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.</p>
<p><strong>E-mail us at:</strong> <a href="mailto:info@consid.se">info@consid.se</a></p>
<p><strong>Or write to us:</strong></p>
<p>Consid AB</p>
<p>Lillsjöraden 22,<br />
553 20 Jönköping</p>
<h3 id="cookie-deklaration">9. How to contact the appropriate authority</h3>
<p>Should you wish to report a complaint or if you feel that Consid AB has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.</p>
<p>E-mail: <a href="mailto:imy@imy.se">imy@imy.se</a></p>
<p>Call: +46 (0)8-657 61 00</p>


Customize your data settings

We use cookies to make your experience smooth and secure. Some cookies are used to make functionality work or to improve it, while others are used to tailor your experience.

Welcome to Consid

Used to collect anonymous information about how you use the website. See the full list of cookies in our cookie policy.

Statistics Cookies

Used to collect anonymous information about how you use the website and show you ads and offerings we think you might like, based on your behaviour. See the full list of cookies in our cookie policy.

Marketing Cookies

Cookie policy

We’re one of Europe’s fastest growing companies, accelerating digital transformation – from vision to reality. Get to know us better.

About us

News

Offices

Get to know the partners we are working with.

Our partners

Awards

Learn why we put sustainability on top of our agenda.

Sustainability

We work for an equal IT industry, learn more here.

Equality

Learn more about life at Consid – what it’s like to work with exciting customers in various industries, develop high-tech solutions with innovation and enjoy a strong work culture.

Career

See all our open positions and find your next career step.

Open positions

Get to know our employees in portraits and reportages.

Meet our employees

Learn more and apply to our trainee program Next Level Academy.

Trainee programme

Take part of valuable insights within digital transformation. We’re continuously hosting events, webinars and sharing knowledge on our blog.

Insights

Take part of the latest knowledge in our articles.

Articles

Read more about, and sign up for, our upcoming events & webinars.

Events & webinars

We have gathered the industry’s top expertise to create long-term and sustainable value for world-leading brands and organisations.

Our services

We’ll help you accelerate your digital transformation.

Brand & Transformation

We’ll help you stay ahead of the competition.

New Business

We’ll help you turn customers into loyal advocates.

Customer Experience

We’ll make sure you attract talent and develop competence.

Employee Experience

We’ll help you become data-driven and leverage valuable insights.

Data & insights

Experts and teams for any brand or digital challenge.

Competences & platforms

Take your organisation and employees to the next level.

Education

We collaborate with some of the biggest and foremost platforms in the world to deliver value for you.

Partners & platforms

We deliver tailored solutions for every need.

Odinwell

Do you need help with a similar solution?

Do you need help with a similar solution?

Ta del av fler referenscase

Modern Solution for Education Management

Hässleholm Miljö

AI Golf App Innovation: “deWiz – From Zero to The Market”

Electric Vehicle Charging Company Mer Unifies All Markets In One Solution