Common Digital Accessibility Mistakes – and How to Avoid Them

Working with digital accessibility means creating an inclusive experience for all users, regardless of their abilities or circumstances. Even with the best intentions, it’s easy to overlook details that negatively impact usability. Here, we highlight some of the most common accessibility mistakes businesses make – and how to prevent them.

1. Poor contrast between text, graphics, and background

One of the most frequent mistakes is using insufficient contrast between text, graphics, and background, making it hard for users with visual impairments or color blindness to read the content. Even users without vision impairments may struggle in bright environments, such as direct sunlight.

Solution

Ensure that text and information-carrying graphics, such as icons and charts, have sufficient contrast against the background. According to legal requirements, text smaller than 24 pixels should have a minimum contrast ratio of 4.5:1, while bold text above 19 pixels or large text above 24 pixels should have at least 3:1 contrast.

2. Unclear link and button texts

Using generic link and button texts like “Click here” or “Read more” can make it difficult for screen reader users to understand the purpose of a component. These users often navigate by listing all links on a page out of context. Without clear descriptions, it’s impossible to know what each link or button does.

Solution

Provide meaningful link text that clearly describes its purpose. If the visual context makes the link’s purpose clear, you can add additional descriptions for assistive technologies. However, always prioritize visible, descriptive text.

3. Relying solely on color to convey information

Many designers use color alone to communicate important messages, such as indicating whether a form field is correctly filled or highlighting values in a chart. This can cause issues for users with color vision deficiencies or those who perceive colors differently.

Solution

Use icons, text, and patterns to reduce reliance on color. This makes content more accessible to a wider audience and improves readability for all users.

4. Inaccessible form fields

Forms are crucial in digital services but often have accessibility issues, making them difficult to use. Common problems include missing labels, instructions placed in placeholder text that disappears when typing, or unclear error messages.

Solution

Always use visible labels that describe the purpose of each form field. Provide instructions either before the field or as part of the label. If an error occurs, display clear messages explaining what went wrong and how to fix it.

5. Missing alternative text for images

Alternative text (alt-text) is essential for users relying on screen readers to understand image content. However, many forget to add alt-text or use vague descriptions that don’t convey meaningful information. If alt-text is missing, screen readers won’t communicate anything about the image.

Solution

Ensure all images have descriptive alt-text. If an image serves as a link, the alt-text should describe the link’s purpose rather than the image itself, as screen reader users will rely on this text for navigation.

6. Insufficient keyboard navigation

For users who cannot use a mouse, keyboard navigation is critical. Many websites fail to provide smooth keyboard navigation, making them inaccessible. Even users who prefer keyboards for efficiency, such as navigating between form fields, can struggle when keyboard functionality is overlooked.

Solution

Ensure that all interactive elements, including buttons and links, can be accessed and operated using a keyboard. The easiest way to achieve this is by using standard HTML elements, which have built-in keyboard accessibility. Custom components often require extra development to maintain the same functionality.

7. Long paragraphs without clear structure

Large text blocks without structure can be difficult to read, especially for users with cognitive disabilities or reading difficulties. Without headings, lists, or clear sections, users may lose track of the content.

Solution

Break up text into smaller sections and use subheadings to separate large blocks. Utilize bullet points to improve readability. Writing in plain language also helps make content accessible to more us

An illustration of accessibility focusing on digital and physical needs. The image shows a person in a wheelchair using a tablet, surrounded by symbols representing visual impairment, hearing limitations, and universal design.

8. Not testing with real users

A common mistake is assuming that following technical guidelines is enough to ensure accessibility. However, real users have diverse needs and may encounter issues that weren’t anticipated.

Solution

Test with real users throughout the development process when creating new systems or testing existing functionality. User feedback provides valuable insights that automated tools cannot detect.

9. Videos without captions

Publishing videos without captions excludes a large group of users, including those with hearing impairments. Even users in sound-restricted environments, such as commuters or parents with sleeping children, may struggle to access video content without captions.

Solution

Add captions to all videos. Ideally, provide captions that can be toggled on and off rather than embedding them directly into the video.

10. Poor screen reader compatibility

Many factors impact how well a website or digital content works with screen readers. A good starting point is to:

  • Use standard HTML elements whenever possible.
  • Structure headings with proper tags.
  • Implement ARIA attributes where needed to enhance clarity for screen reader users, such as labeling buttons and links or indicating dynamic content changes.
  • Test with screen readers to ensure expected output. Keep in mind that users navigate screen readers in different ways, so testing with real users (as noted in point 8) is highly beneficial.

Conclusion

Improving accessibility goes beyond following basic guidelines. By avoiding these common mistakes and actively conducting accessibility analyses and user testing, you can ensure your digital platform is accessible to as many users as possible, regardless of their needs.

Need help ensuring your digital presence meets accessibility best practices? Contact Consid for a comprehensive accessibility analysis and expert guidance to take your platform to the next level.

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