Strategic Acquisitions & Technological Expansion
SAP has grown not only through innovation but also through strategic acquisitions. By acquiring leading companies in business intelligence, HR, cloud solutions, and customer experience, SAP has expanded its portfolio and strengthened its market position.
Key acquisitions include:
- BusinessObjects (2008) – Enhanced SAP’s analytics and BI capabilities.
- Sybase (2010) – Enabled mobile business solutions.
- SuccessFactors (2012) – Cloud-based HR management.
- Concur (2014) – Automated travel expense management.
- Qualtrics (2018) – Advanced customer experience analytics.
By staying ahead and adapting to new technologies, SAP has cemented its position as the market leader in enterprise systems.